Know exactly what you're making.
We help ServiceM8 tradies know their numbers down to the dollar — every job, finally clear.
- Every job, every dollar, one screen. Profit and loss by job, suburb and crew — the numbers ServiceM8 never shows you.
- Done for you, start to finish. We plug into ServiceM8, build your dashboard and wire it all up. You never touch a spreadsheet.
- It tells you what to do next. AI surfaces the money leaks and your next move — not another wall of charts.
Built by the team that's managed $20M+ in ad spend for Australian trade businesses
See exactly what the business is making.
Jobs, revenue, expenses and profit across the last 30 days — and every job marked clearly by what it won or lost. Real figures from a real trade business, not vanity metrics.
- Switchboard upgradeR. Tomkins · HeidelbergRevenue$2,400Cost$1,656Profit+$744
- Ducted A/C installVela Homes · IvanhoeRevenue$3,900Cost$2,886Profit+$1,014
- Drain clearingBayside BC · WerribeeRevenue$620Cost$657Profit−$37
We build you the analytics dashboard you've always wanted.
ServiceM8 runs your jobs — it was never built to run your business. Scale up and you're flying blind: more trucks, more crew, more ad spend, and less you can actually see. Foreman gives you the full 360° view — every number in one place, built around how your business runs. Done for you. Not another tool to learn.
Our promise: the dashboard you've always wanted — and here's exactly how we build it.
Three steps to your dream dashboard.
We ingest all your data
ServiceM8, Google Ads, Meta, your website, your phones — every number flows into one place. No more six logins. No more spreadsheets at 11pm.
We build your custom dashboards
Not our charts. Yours. You tell us the numbers that matter, we build the dashboard around your business. Every trade runs different.
We inject it with AI — ask anything
An AI layer sits on top of the lot. Ask it anything in plain English — where the money's made, which locations to drop, what to do next.
It plugs into everything you already use.
Google Ads, Meta, ServiceM8, your website, your call tracking, your receipts — it all flows into Foreman automatically. We run the cost calculations for you, so the full picture lives in one place instead of six logins and a spreadsheet.
Ad spend tied straight through to booked, paid jobs.
The cost maths done for you — down to the dollar.
No six logins, no spreadsheet at 11pm. Just the numbers.
Start with the bottom line. Drill into exactly why.
One number at the top — what you're actually making. Then drill down: into every job, the marketing that brings the work in, and the sales that turns it into revenue. Same numbers, all the way down, so the big picture and the why never disagree.
Know your overall numbers — tracked every day.
Start at the top: profit and loss, day by day. Real revenue, real costs, real net. No waiting for the bookkeeper, no guessing at month-end. You open Foreman and you know precisely how much money the business made today and what's driving it.
Know exactly what you're making on every job.
Then drill into the work itself. Every job broken down — what it brought in, what it cost, and what you actually kept. Full detail on how each one performed, so you can see which jobs, suburbs and job types make you money and which quietly lose it.
- Switchboard upgradeBrighton · $4,800 in · $2,100 cost+$2,700+56% margin
- Hot water installWerribee · $2,200 in · $2,480 cost−$280-13% margin
- Ducted A/C · 5 zoneToorak · $11,400 in · $7,300 cost+$4,100+36% margin
- Blocked drain calloutSunbury · $480 in · $610 cost−$130-27% margin
Two of these four lost money. Without a per-job breakdown you'd never know which.
Know where every ad dollar is best spent.
Then drill into marketing — end to end. Not clicks, not form fills. Foreman ties ad spend straight through to ad groups, jobs and paying customers, so you see the true return on every campaign. Double down on what prints money, kill what's quietly eating the budget.
| Campaign | Spend | Custs | Revenue | Profit |
|---|---|---|---|---|
 Switchboard upgrades | $3,420 | 12 | $41,200 | +$15,800 |
| Emergency callouts | $1,260 | 9 | $18,900 | +$6,400 |
 Solar — battery | $4,910 | 6 | $9,400 | +$700 |
| EV charger install | $2,180 | 4 | $3,100 | −$1,240 |
Know who's converting your leads — and who isn't.
Then drill into sales. How your team performs with the leads you're paying for: quote-to-close by rep, follow-ups that never happened, where jobs and bottlenecks pile up. Coach off what actually happened, not what you remember.
- M. Foster55%21/38 closed
- D. Nguyen46%19/41 closed
- K. Walsh27%9/33 closed
Know your costs — down to the dollar on every job.
Then drill into operations. Every cost on every job — labour, materials, hire, travel — itemised to the dollar. You see exactly where the margin goes and where it leaks, while the job's still open and you can do something about it.
Ask your business a question. Get a straight answer.
The numbers, the marketing, the sales — an AI layer sits across the whole lot and ties it together. Every other analytics tool hands you a wall of charts and walks off. Foreman reads everything, then talks to you like a foreman who's been on every site — tells you what's wrong, what's working, and exactly what to do next.
You catch it early, while you can still do something about it.
Your data stays yours.
Foreman only works if you trust it with the real numbers. So we treat them like they're ours to protect — locked down, never sold, and yours to take with you whenever you want.
Encrypted, end to end
Bank-level encryption in transit and at rest. Your numbers are locked down the moment they leave your systems.
Never sold, never shared
We don't sell, share or train on your data. It's used for one thing — your dashboard. Full stop.
It's yours — and it stays yours
Read-only connections, no write access to your systems. Cancel any time and export the lot. You own it.
Your numbers. Your way. We do the building.
Most analytics platforms make you bend your business to fit their charts. Foreman's the other way round. You tell us what matters — we build it. You just open the dashboard and act on it.
Your numbers, your way
You tell us what matters. We build the dashboard around it — not the other way round.
No spreadsheets, no SQL
No 'data project' that eats your Sundays. You open the dashboard and act on it.
We do the building
Setup, integrations, the lot. You're a tradie, not a data analyst — leave it to us.
Built for trade businesses scaling faster than they can see.
If you're doing $2–10M, running multiple crews, spending five figures a month on ads to grow — and you make the big calls on gut because the data's a mess — you're who we built Foreman for.
Electricians
Switchboard upgrades, solar, EV chargers, emergency callouts
Plumbers
Hot water, gas, blocked drains, commercial maintenance
HVAC
Ducted installs, split systems, commercial chillers
Solar
Residential install, battery, commercial PV
Window furnishings
Blinds, shutters, awnings, in-home quotes
Multi-trade
Crews and divisions running more than one service line
One build fee. One flat monthly. No per-seat games.
We build your platform once, then run it for a flat monthly fee — not per login, not per truck. The setup pays for itself the first time you kill one losing location or one wasted campaign. Every business is different, so we scope it on a call.
- Full data integration — job software, ad accounts, analytics, phones
- Custom dashboards built to your exact numbers
- The Foreman AI layer — ask anything, plus red-flag alerts
- Ops, marketing and sales views in one place
- Flat monthly fee — every login, every truck, every crew
- Your data encrypted and never sold — read-only, yours to export any time
- No per-seat pricing, no lock-in, cancel any time
We'll show you a live dashboard on real trade-business data and scope the exact build for your business on the call. No lock-in. Cancel any time, like everything else at Performance Marketer.
The straight answers.
Stop running a multi-million dollar business on a gut feeling.
Twenty minutes. We'll show you Foreman on real trade-business data, point out where the money's likely leaking in a business like yours, and tell you straight whether it's worth building for you. If it's not, we'll say so.